A little Q&A, for the people who want to know more than a resume can say.

Honestly? Because I've been doing those roles for years — I just didn't have the titles.

Running a team of 20+ people, building AI workflows from scratch, scaling a content operation from 7 pieces a week to 35 a day, tracking which imagery drove a 10–15% revenue increase per product — that's not just creative work. That's operations, brand strategy, and business development work that happened to live inside a creative department.

I want to do that work on purpose. With the title and the scope that actually matches what I'm bringing to the table.

7 SKUs/week → 25–35/day10–15% revenue increase per SKU1 report → team lead managing 6+

I’ve done this twice in a meaningful way - once with a 3D team, and once with an AI creative operation.

At Residence Supply, I built a pipeline that combined high‑level generative tools for vibe and direction with more precise tools for detail and control. The team went from producing about 7 pieces a week to 25–35 completed assets a day, with measurable revenue lifts on product imagery.

In my own practice, I use a similar structure—Midjourney‑style tools for mood and direction, and more detailed AI‑assisted tools for refinement and control. The structure of the workflow is what matters, and that’s something I can bring to any brand.

I didn't inherit a system. I invented one.

Midjourney · Vizcom · Higgsfield17–25× throughput increase · Built from zero

I'm a taste person who uses technology to move faster.

The tools I work with - Midjourney, Vizcom, Higgsfield, Photoshop - are exactly that: tools. What I bring to them is 15 years of knowing what a luxury brand is supposed to feel like. Knowing when a render is off because the light is wrong, not because the prompt is wrong. Knowing when an image is technically competent but emotionally flat.

AI doesn't have taste. It has patterns. My job is to give it direction, push back when it gets lazy, and know the difference between "good enough for volume" and "actually good."

I built prompt libraries that encoded brand standards so a team of 20 people could produce consistently without me approving every single asset. That's not being a tech person. That's being a systems thinker with an aesthetic backbone.

Taste is not automatable · Brand guardrails at scale · Quality × speed

Functional. Honest. A little bit better every week.

I ran weekly team critiques at Residence Supply - not to show off my opinions, but to build the team's collective eye. The goal was that everyone would start to know, instinctively, what was working and what wasn't. And it worked. The quality went up. The speed went up. One of my direct reports started making calls I would have made - and then started making calls I wouldn't have thought to make.

I believe in being extremely clear about the standard and then getting out of the way. Here's what "good" looks like. Here's the brief. Here's the deadline. Now go. I don't hover or second-guess. I hire people I trust and then I trust them.

The mentorship piece matters to me a lot - maybe because I'm largely self-taught in the AI tools I use most. I know what it's like to figure something out on your own, and I know how much faster it goes when someone actually shows you.

Weekly team critiques · Mentored 20+ people · Grew 1 report → 6-person team lead

I'm looking for roles where operations, brand instincts, and AI fluency all matter - not just one of the three.

Specifically: content operations leadership, creative operations management, brand manager roles at luxury or lifestyle brands, e-commerce production leadership, or AI workflow roles at companies that are serious about using generative tools well instead of just using them fast.

I'm not looking for a step back. I'm looking for a role that finally matches the scope of what I've already been doing - with a title and a team that reflects it.

I do my best work in environments that are collaborative, care about craft, and move with pace and intention. Remote-first or hybrid. Open to relocation for the right role. And yes - I know how to work in a room full of people and I know how to work in a room full of pets.

Content Ops Leadership · Brand Manager · AI Workflow Lead · E-Commerce Production

I have a long-term dream that makes me better at every job I take.

I want to own a boutique hotel. Flower farm on the property. Car that takes guests to the beach. Sensory-friendly, inclusive, designed for people who need beauty as much as they need rest.

That dream isn't separate from my work - it's the reason I care so much about hospitality brands, about how spaces make people feel, about what "luxury" actually means when it's done with intention instead of just expense. Every campaign I art direct, every brand system I build, every piece of content I push out into the world - it's research.

I tell you this because the best employees aren't just executing a job description. They're building toward something. That's who I am at work.

Also: I have a very dramatic Siamese cat named Hot Dog who has strong opinions about everything and insists on being in every video call. You've been warned.

Hospitality from the inside out · Building toward something · Hot Dog (he's not optional)

Because I'm not coming from a creative background. I'm coming from a creative title.

The work I've actually been doing - building workflow systems, training teams, tracking revenue impact, managing cross-functional stakeholders, scaling output by 17–25× - that's operations. That's strategy. The creative output was the product. The real job was everything that made the product possible at that quality and that speed.

Here's what you get with me that you won't get with a traditional ops candidate: I actually understand the work the creative team is doing. I can protect quality under pressure because I know what quality looks like from the inside. And I can build AI-powered workflows that make the whole operation faster without losing the soul of the brand - because I understand what the soul of the brand is, not just what the SOP says.

You're not taking a chance. You're getting someone who has already done the job. The title is just catching up.

Operations experience, creative title · Revenue impact documented · Ready now

Luxury got obsessed with restraint. Somewhere in the last decade, "elevated" became code for cold - for empty rooms, zero warmth, and typography so quiet it forgot to say anything. That worked for a moment. Now it's everywhere, and everything looks the same.

What I think comes next - and what I'm already building toward - is luxury that feels human. The kind of experience that makes you feel something before you've read a single word of copy. The imagery that converts isn't just the most beautiful; it has to be what makes you feel first.

That's the brief I give myself on everything I make - because the stakes are real. Bad creative doesn't just underperform. It undersells an experience someone spent real money to have.