Sunbrella & G-Wagon
in the Mountains

A white SUV parked in a wooded area with its back open, filled with various pillows, blankets, and baskets. Pillows are on the ground with a blanket and a branch nearby, indicating a pop-up outdoor lounging or camping setup.

A mountain-side campaign for RST built around the idea that outdoor fabric and a G-Wagon in the right light can feel genuinely aspirational — not catalog-y, not try-hard, just the version of the weekend everyone actually wants. I shot and styled the whole thing with that customer in mind: someone who wants their things to be beautiful and survive something.

Sunlight casting the shadow of a plant with leafy branches onto a light-colored fabric surface, with a woven basket and a plant pot in the blurred background.
Person opening a bottle of wine next to a wicker picnic basket filled with tomatoes, grapes, bread, and cheese, outdoors with greenery in the background.
A wicker picnic basket filled with bread, grapes, and tomatoes, with a teal pillow and a person's hand holding a bottle of wine nearby, outdoors on a sunny day.

a story in the making

In motion, the campaign takes on a new rhythm—one of ease, sun-warm fabric, and high-functioning beauty.

This behind-the-scenes moodboarding reel captures the full scope of the creative direction: from strategic product styling to the balance of rugged performance and coastal mountain calm.

It’s not just a furniture line—it’s a lifestyle with grit and grace.