I didn't take the obvious path.
I took the interesting one.

I started with a camera.

For over a decade, I worked as a commercial photographer and art director - shooting luxury interiors, lifestyle campaigns, and editorial stories for brands that cared deeply about how things looked and felt. I learned early that great imagery isn't just about technical skill. It's about taste. Knowing what to include, what to leave out, and what the audience is really longing for when they look at a beautiful room or a well-lit table.

Then I built a 3D team.

When the industry started exploring computer-generated imagery, I didn't wait to be assigned to it. I hired and led a team of 3D artists, developed creative briefs for CGI production, and art directed the outputs the same way I'd art direct a photo shoot - with intention, rigor, and an eye for what felt real and what felt hollow.

Then came AI.

I taught myself Midjourney before most people in my industry had heard of it. I experimented obsessively, figured out what the tools could and couldn't do, and built a set of creative standards for AI output that matched the quality bar I'd always held for photography and 3D. Then I built a team around that knowledge - training and leading 10 to 20 creatives on AI-native workflows, establishing brand voice guidelines for generative content, and running quality review for a high-volume AI creative pipeline.

What I've learned across every chapter: the tools change, but the eye is everything. AI doesn't replace taste. It amplifies it - or exposes the lack of it. I have the taste, the technical fluency, and the leadership experience to make AI creative work feel luxurious, intentional, and alive.

I live in Miami with my very opinionated Siamese cat, Hot Dog, who insists everything should be dramatic and beautiful. He's not wrong.

I'm currently open to full-time creative leadership roles in luxury hospitality, editorial, and lifestyle - remote or Miami-based, with openness to LA.