La Sirena


A romantic hospitality concept inspired by the Mediterranean siren mythos and coastal maximalism.

Let's Work Together

AI Concepting and Art Direction by me
Midjourney · Higgsfield · Vizcom

The Brief I Gave Myself:

A bedroom with a bed that has orange pillows and a burnt orange velvet bedspread. The room features a wall with blue and white striped curtains hanging from a curved ceiling, two green pendant lights, a beige upholstered headboard, a small side table, a colorful patterned area rug, a white decorative dresser with intricate carvings, a lush green plant in a stone planter, and a window with cream curtains and orange trim.

A sea witch hospitality brand that lives somewhere between a boutique hotel and a fever dream. I wanted it to feel like somewhere real that you just haven't found yet — the kind of place that has a signature cocktail named after a local legend and a dress code that's more vibe than rule. Built entirely in AI. Every image directed to feel like it was shot on location somewhere that doesn't exist but absolutely should.

The Creative Thesis:

Coastal luxury has a cliché problem: all white walls, all calm water, all the same. La Sirena exists in the space between the sea and the myth "Nautical Nana meets Sea Witch Creative Director." Every asset had to feel like it carried scent memory so you could smell the salt and the lipstick.

Tools Used:

Midjourney · Nano Banana · Higgsfield · Vizcom
Adobe Illustrator · Adobe Premiere · Adobe Photoshop

Deliverables Built:

Brand identity · Campaign imagery · In-room guest experience · Email campaign system · Custom product collaboration concepts (lipstick, hand soap) · Scent strategy

What It Proves:

That AI-led creative direction can produce work that feels as specific, as warm, and as emotionally intelligent as a traditional production as long as the person directing it has hospitality-grade taste and the discipline to hold the bar.

A vanity table with a glass of pink liquid, a lipstick, a gold clutch purse, and a girl looking at her reflection in the mirror.
A Green packaging card with a pink rectangular wrapper containing the product name 'Siren's Blush' and the description about the product, which is a coral-touched red for sea witches. The card has decorative text and describes how it's best worn, along with some styling suggestions and a shade number.
A seashell-themed bottle with a pump dispenser, surrounded by coral, a lobster shell, and seashells, placed on a wooden surface near the ocean.
Stack of four soap bars with soap bubbles on top, decorated with golden leaves, on a marble surface.
A label for a fragrance named Salt + Silver, Scent No. 3, with a description about its scent notes and notes of fragrance ingredients at the bottom.

— Hot Dog, Siamese aesthete and head of vibes

“As someone who spends most of his day sunbathing, judging décor, and watching Pride & Prejudice with the volume at max—this hotel is clearly designed for royalty. I approve of the seashell motifs, the maximalism, and the potential for velvet chaise lounges by every window. Frankly, I would like to haunt it.”

— Me, probably.

"It’s coastal comfort, curated by a sea witch with impeccable taste in florals and a faint scent of salt air. I want to live here."

  • To create the visuals, I developed a custom prompt system focused on emotional lighting, high-resolution material textures, and niche design references (Isabel López-Quesada meets sea witch meets Cath Kidston). I carefully chose furniture and finishes placing them in the final render. I iterated variations before refining the final visual system.

  • Using Midjourney, Higgsfield, and Nano Banana allowed me to ideate faster, play with aesthetic contradictions, and generate my ideas in a way that felt cohesive. Images support the moodboarding and across formats. I integrated AI visuals into real-time brand thinking and prototyping systems.

Process