La Sirena


A romantic hospitality concept inspired by the Mediterranean siren mythos and coastal maximalism.

Let's Work Together
Let's Work Together

The Brief I Gave Myself:

Luxurious hotel room with a sitting area, large glass windows letting in sunlight, and a bed visible through a glass partition. Decor includes a large pink floral sculpture and elegant furniture.

What It Proves:

That AI-led creative direction can produce work that feels as specific, as warm, and as emotionally intelligent as a traditional production as long as the person directing it has hospitality-grade taste and the discipline to hold the bar.

Build a full hospitality brand concept using only AI tools and Adobe Creative Suite, and make it feel as considered and sensory as a real creative production. No shortcuts. No "this is AI" disclaimers. If it doesn't feel like I could hand it to a real hotel brand and have them take it seriously, it doesn't go in.

The Creative Thesis:

Coastal luxury has a cliché problem: all white walls, all calm water, all the same. La Sirena exists in the space between the sea and the myth "Nautical Nana meets Sea Witch Creative Director." Every asset had to feel like it carried scent memory so you could smell the salt and the lipstick.

Tools Used:

Midjourney · Nano Banana · Higgsfield · Vizcom
Adobe Illustrator · Adobe Premiere · Adobe Photoshop

Deliverables Built:

Brand identity · Campaign imagery · In-room guest experience · Email campaign system · Custom product collaboration concepts (lipstick, hand soap) · Scent strategy

A Green packaging card with a pink rectangular wrapper containing the product name 'Siren's Blush' and the description about the product, which is a coral-touched red for sea witches. The card has decorative text and describes how it's best worn, along with some styling suggestions and a shade number.
A vanity table with a glass of pink liquid, a lipstick, a gold clutch purse, and a girl looking at her reflection in the mirror.
A seashell-themed bottle with a pump dispenser, surrounded by coral, a lobster shell, and seashells, placed on a wooden surface near the ocean.
Stack of four soap bars with soap bubbles on top, decorated with golden leaves, on a marble surface.
A label for a fragrance named Salt + Silver, Scent No. 3, with a description about its scent notes and notes of fragrance ingredients at the bottom.

— Hot Dog, Siamese aesthete and head of vibes

“As someone who spends most of his day sunbathing, judging décor, and watching Pride & Prejudice with the volume at max—this hotel is clearly designed for royalty. I approve of the seashell motifs, the maximalism, and the potential for velvet chaise lounges by every window. Frankly, I would like to haunt it.”

— Me, probably.

"It’s coastal comfort, curated by a sea witch with impeccable taste in florals and a faint scent of salt air. I want to live here."

  • To create the visuals, I developed a custom prompt system focused on emotional lighting, high-resolution material textures, and niche design references (Isabel López-Quesada meets sea witch meets Cath Kidston). I iterated variations before refining the final visual system.

  • I imagined not just a single room - but a full guest journey, from lobby to products in the gift shop. The concept is modular and campaign-ready, suitable for interiors, packaging, content, and seasonal rollout.

  • Using Midjourney, Higgsfield, and Nano Banana allowed me to ideate faster, play with aesthetic contradictions, and generate cohesion across formats. I integrated AI visuals into real-time brand thinking and prototyping systems.

Process