Seasonal campaign concept for a home lifestyle brand
This one I made because I wanted to.
A woman and her senior dog, living inside a world I built from a brief. The rooms. The outside light. The kind of slow golden afternoon that becomes a memory while you're still inside it.
No sound. No music. Just the feeling of being somewhere you never want to leave with someone you love more than you'll ever be able to say.
Some things you make for a client. Some things you make because the world you built deserves to be inhabited by something real.
The Ask
Develop a seasonal campaign for a DTC home brand - color, typography, AI interiors, and key assets within a same-day timeline.
I delivered that… and then fell in love with the idea.
The Idea
People aren’t tired of beauty - they’re tired of beauty that feels untouchable.
Summer House reframes the home as lived-in, social, and emotionally familiar.
Extended Exploration
Motion studies and a short narrative film to test the world in motion.
The World
Built around “the summer you never got over.” Warm, slightly chaotic, and rooted in memory over perfection.
Mediterranean light, vintage references, interiors with personality.
The Outcome
A scalable campaign platform designed to move across web, social, and storytelling.
Demonstrates concept development, speed, and AI-driven art direction within a compressed timeline.
Campaign direction grounded in a single idea
AI interiors: three editorial-style spaces
Color: A Perfect Pink, Mediterranean Orange, Seafoam Blue, Palm Leaf Green
Typography: Britney Variable
Web concept: “Stay a little longer. Where summer never really ends.”