Let’s Make Something Unforgettable Together
Hi, I’m Ruthie
If you’ve landed here, you’re probably a recruiter, creative lead, or a future teammate.
First, thank you.
I know you’re busy.
Here’s the short of it: I’m a Creative Director, Art Director, and Photo Editor with a decade of experience shaping visual worlds for hospitality, publishing, lifestyle, and interiors. My work lives at the intersection of editorial polish and commercial storytelling. The kind of campaigns that feel cinematic, memorable, and alive.
What I Do Best
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For hospitality, lifestyle, and interiors (visuals that make you want to check in, linger, and belong just a little longer).
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For luxury publishing and digital media.
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Midjourney (and beyond) to dream up mood boards, campaign concepts, and brand worlds that feel fresh and cinematic.
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That marries editorial sophistication with business goals.
Where I Shine (and Where You Might Need Me)
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who can concept, direct, and execute across channels.
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that thrives on beauty, comfort, and unforgettable guest experiences.
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looking for an editor who knows how to curate, commission, and package visuals that keep readers hooked.
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and need someone with taste and restraint to guide outputs.
A Little About Me
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making work that feels like magic. And maximalism with a touch of restraint.
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in creative environments where collaboration feels fun.
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in Miami with my very chubby and dramatic Siamese cat Hot Dog.
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to be part of something that makes people feel special.
For Recruiters – FAQ
Who are you?
I’m Ruthie Kohrman — a Creative Director, Art Director, Photo Editor, and AI visual strategist. I specialize in luxury hospitality, lifestyle, interiors, and publishing. My work blends editorial storytelling with brand strategy to create campaigns, photography, and digital content that connect with audiences across platforms.
What do you actually do best?
Creative Direction & Brand Strategy for hospitality and lifestyle brands
Art Direction, Photo Editing, and Visual Production for publishing and luxury media
AI Concept Development (Midjourney, Adobe Firefly, AI-enhanced workflows)
Publishing & Editorial (Curator, Material Bank, luxury lifestyle magazines)
Campaign Concepting, Mood Boards, and Styling for interiors, travel, and hospitality
Digital Marketing Content (email campaigns, social, e-commerce imagery)
Cross-department collaboration with marketing, design, and production teams
Remote & hybrid creative leadership with global clients
Which industries light you up?
Hospitality, Luxury Lifestyle, Interior Design, Travel, Publishing, Editorial, Creative Agencies, and AI-driven innovation.
What kind of role are you looking for?
I’m open to full-time or long-term freelance/retainer roles where I can bring creative direction, art direction, brand storytelling, and editorial to life. The dream? Working with thoughtful, collaborative people who care about craft as much as results.