FIELD NOTES

A creative director's field notes

This is where I think out loud. Luxury branding, AI creative direction, what the hospitality industry keeps getting wrong, and the slow build toward something I'm making myself. Equal parts professional journal and telenovela. Subscribe if you want to follow the whole thing.

DIRTY DIET COKE DYNASTY - Episode 01
Ruthie Kohrman / CREATIVE Ruthie Kohrman / CREATIVE

DIRTY DIET COKE DYNASTY - Episode 01

"On the night the lies came dressed like luxury and the truth arrived wearing heels, the air in Miami turned thick with salt, scandal, and the faint sound of pebble ice cracking under pressure."

AI art director Ruthie Kohrman launches her empire—scaling creative workflows from 7 SKUs to 35 assets daily, revenue spiking 10–15% per SKU—until a secret Utah heir crashes through the window.

Listen now: telenovela drama meets creative leadership mastery.

#AIArtDirection #CreativeWorkflows #MiamiDrama #PodcastLaunch

Read More
A Floral Shop Playlist
Ruthie Kohrman / CREATIVE Ruthie Kohrman / CREATIVE

A Floral Shop Playlist

Imagine it as the background to unboxing a French Florist delivery, walking into a shop scented with roses, or just bringing a little bouquet energy into your day.

Read More
Everyday Escapes
Ruthie Kohrman / CREATIVE Ruthie Kohrman / CREATIVE

Everyday Escapes

Slowing down enough to notice the transportive power of design.

Read More
Nautical Nana: Sea Witch Centered
Ruthie Kohrman / CREATIVE Ruthie Kohrman / CREATIVE

Nautical Nana: Sea Witch Centered

Nautical Nana: Sea Witch Centered is a maximalist love letter to all things coastal, crustacean, and just a little uncanny. Picture oversized florals blooming out of clam shells, high-drama fireplaces wrapped in veined marble, and windows so tall you can hear the salt wind whistle through them.

Read More
An Orange Oasis
Ruthie Kohrman / CREATIVE Ruthie Kohrman / CREATIVE

An Orange Oasis

Citrus, softness, and a fresh take on visual storytelling. Explore Ruthie Kohrman's AI-generated concept campaign using Midjourney and editorial art direction.

Read More