FIELD NOTES
A creative director's field notes
This is where I think out loud. Luxury branding, AI creative direction, what the hospitality industry keeps getting wrong, and the slow build toward something I'm making myself. Equal parts professional journal and telenovela. Subscribe if you want to follow the whole thing.
The Camellia House Hotel Opening Soon
Step inside a world where truth is optional and drama is not
DIRTY DIET COKE DYNASTY - Episode 01
"On the night the lies came dressed like luxury and the truth arrived wearing heels, the air in Miami turned thick with salt, scandal, and the faint sound of pebble ice cracking under pressure."
AI art director Ruthie Kohrman launches her empire—scaling creative workflows from 7 SKUs to 35 assets daily, revenue spiking 10–15% per SKU—until a secret Utah heir crashes through the window.
Listen now: telenovela drama meets creative leadership mastery.
#AIArtDirection #CreativeWorkflows #MiamiDrama #PodcastLaunch
LIKE LIKE: RING STACK DREAMS
A little bling bling always makes me happy.
A Floral Shop Playlist
Imagine it as the background to unboxing a French Florist delivery, walking into a shop scented with roses, or just bringing a little bouquet energy into your day.
Everyday Escapes
Slowing down enough to notice the transportive power of design.
Lake Tahoe with Maxwell
How I use Midjourney to concept luxury hospitality campaigns.
Everything You’ve Been Looking For
I’ve got what you need.
Slow Mornings, Salt Air: Brunch at Veranda, Camellia House
Here, breakfast isn’t rushed. It isn’t “grab and go.” It’s an event in miniature, meant to lull you into the kind of indulgent food coma that only a boutique luxury hotel can offer. Special much?
Camellia House: A Love Letter to Leisure
“It’s Slim Aarons on steroids, if the steroids were soft and sharp and smelled like bergamot and old money.”
Voyage Editions: A Scented Ritual for Life at Sea
The comfort of something that feels designed just for you.
🛥️ Sea-Level Storytelling: Visual Systems for a Modern Marine Lifestyle
Luxury branding is about more than visual polish—it’s about sensation.
🐚 Sea & Skin: The La Sirena × Tata Harper Collab
Creative Director & Brand Storyteller blending art direction, AI tools, and luxury hospitality strategy to craft immersive campaigns across digital, print, and product.
Nautical Nana: Sea Witch Centered
Nautical Nana: Sea Witch Centered is a maximalist love letter to all things coastal, crustacean, and just a little uncanny. Picture oversized florals blooming out of clam shells, high-drama fireplaces wrapped in veined marble, and windows so tall you can hear the salt wind whistle through them.
An Orange Oasis
Citrus, softness, and a fresh take on visual storytelling. Explore Ruthie Kohrman's AI-generated concept campaign using Midjourney and editorial art direction.