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Beautiful brands deserve better than beige creative…

mini update 04-2026

· · 15+ years creative direction and art direction · Led AI teams of 10-20 · 25x content throughput increase · 10-15% revenue lift on product imagery · Photo Editor, Curator Magazine · House Beautiful · Good Morning America · Miami-based, open to remote ·

· · 15+ years creative direction and art direction · Led AI teams of 10-20 · 25x content throughput increase · 10-15% revenue lift on product imagery · Photo Editor, Curator Magazine · House Beautiful · Good Morning America · Miami-based, open to remote ·

Creative Director and AI Art Director with 15+ years across luxury, editorial, e-commerce, and high-volume AI workflows. I've built and led teams, developed systems that scaled content from 7 to 35 pieces a day, and directed work that actually moved product. I care about the end result at every level of the work, not just the sexy stuff.

What I bring to a team:

I've led AI creative operations that went from a handful of assets a week to hundreds a day. I've built workflows from scratch, trained cross-functional teams, held the quality bar without slowing down the pipeline, and done it all in service of the actual goal: content that performs. I'm comfortable being the most senior person in the room or being a strong contributor on someone else's team. I don't need the work to be glamorous to care about it. I need it to matter to someone.

I do prefer work that's bold, visually specific, and built with intention. That's just true. But I'm not precious about it. If your brand is in a crowded, competitive, or unsexy category and you need someone who will bring real creative thinking and actually execute it without drama, I'm interested in that conversation too.


Beyond the Brief

I'm building toward something I call The Camellia House - a boutique sensory hotel, ability-friendly and surrounded by flowers, where a car takes you and your friends to the beach. Everything I'm creating now is research for that, and I document the build as I go.


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