Lately…

I've been saying, "Ooh... what if..." a lot lately—and fortunately, that's become a pretty important part of my job.

I've been wrapping up two upcoming issues of Curator, collaborating with a talented team to bring beautiful stories into the world. There's something magical about watching dozens of tiny creative decisions slowly become something people will eventually hold in their hands.

I've also been working on a rebrand that's encouraged a healthy amount of experimentation. It's been one of those projects where every idea leads to three more, and the answer is usually, "Okay... but what if we pushed it even further?" Those are my favorite kinds of creative challenges.

And then there's video.

What started as "I should probably learn this..." has quickly turned into "Ooh... what if this moved?" I've been diving into motion, experimenting with new storytelling techniques, and discovering how much fun it is to think beyond a single frame. I have a feeling this is only the beginning, so I'll save that story for another post.

For now, here's a little peek behind the curtain. Thanks for following along while I keep asking, "Ooh... what if?"