What AI Actually Looks Like in My Creative Process

I use AI the same way I use Pinterest boards, magazine tears, vintage hotel books, fabric swatches, and screenshots saved at two in the morning.

It is part of the process.

Sometimes I use AI to quickly visualize an idea before a client presentation. Sometimes I use it to test lighting directions or mood. Sometimes I use it to create concept imagery that helps a team align faster.

But I still edit everything. I still art direct everything. I still obsess over texture, styling, cropping, typography, composition, and color.

The magic is not in the tool.

The magic is in knowing what to do with it.

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